College Composition / Unit 28 CMP 0695 short lesson, about 20 seconds
Varied Appeals
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The idea
Effective arguments vary their appeals to reach different members of an audience and to support different points.
In practice
The anchor's rubric for position arguments rewards a stance supported by credible evidence and attention to how claims and evidence fit the organization.
Where people slip
Relying on a single appeal throughout makes an argument predictable and leaves some readers unpersuaded.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
- Nothing yet depends on this.
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