College Composition / Unit 28 CMP 0686 short lesson, about 20 seconds
Audience Shapes the Appeal
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The idea
The appeals a writer chooses depend on the audience: what they value, believe and already know.
In practice
An audience emotional about a topic may respond better to a story than to statistics; a technical audience may expect data first.
Where people slip
Analyzing an appeal means asking whether it suited the intended audience, not whether it would persuade you.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
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