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Content Analysis

This video presents the same text shown beside it, spoken and on screen. It adds nothing the text does not say.

State

Content analysis studies recorded communication systematically, coding texts, images, or broadcasts to count patterns in what was said and how.

Show

Coding a decade of front pages shows which groups appeared as sources and which appeared only as subjects.

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The coding scheme is a decision, and it determines what the study can find.

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