Sociology / Unit 10 Soc 1687 short lesson, about 20 seconds
New Media
Captions available
The idea
New media are internet-based and mobile technologies enabling interactive, user-generated communication, distinguished from older mass media's one-way broadcast model.
In practice
A blog, a social platform, and a crowd-edited encyclopedia let any user publish, unlike a newspaper's fixed editorial channel to a passive audience.
Where people slip
New media supplements rather than replaces older mass media; both continue operating alongside each other in most societies.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
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