Sociology / Unit 7 Soc 1120 short lesson, about 20 seconds
Ageism
Captions available
The idea
Ageism is prejudice and discrimination based on age, a term Robert Butler coined in 1969, reducing a person to assumptions tied to age.
In practice
Assuming an older driver is unusually cautious, or that an older shopper needs help carrying groceries, applies a stereotype rather than an observation.
Where people slip
Ageism can be unintentional and still cause real harm in hiring, healthcare, and daily treatment.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
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