Psychology / Unit 7 Psych 0787 short lesson, about 20 seconds
Framing
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The idea
Framing is the influence of how a choice is described on which option is selected, with the outcomes held constant.
In practice
A treatment described as having ninety percent survival is chosen more often than the same treatment described as having ten percent mortality.
Where people slip
Framing effects survive in experts making decisions in their own field.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
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