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Principles of Microeconomics / Unit 1   MIC 0014 short lesson, about 20 seconds

Incentives

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The idea

An incentive changes the cost or benefit of a choice, and people respond. Ownership is the strongest: an owner gains from using a resource well and loses by wasting it.

In practice

Drivers paying for parking by the hour leave sooner than those parking free.

Where people slip

Incentives work at the margin: a small price change moves the last unit bought, not the whole habit.

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