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Generative AI at Work / Unit 7   GAI 158 short lesson, about 20 seconds

Likeness and Voice

Captions available

The idea

NIST adds that using or imitating a person's identity, likeness or voice without permission is also under legal debate, alongside copyright.

In practice

A marketing team asked to produce a video narrated in a well-known person's synthetic voice.

Where people slip

Whatever the law settles, generating a real person's face or voice without consent is a workplace policy matter to raise before starting.

Your place on the trail

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Unlocks

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