Educational Psychology / Unit 10 EDP 0917 short lesson, about 20 seconds
Capturing Attention
Captions available
The idea
Structuring begins by capturing attention, and Borich names four kinds of appeal: psychophysical, emotional, discrepancy and commanding stimuli.
In practice
Dimming the lights is a psychophysical appeal; a demonstration that contradicts expectations is a discrepancy appeal; a personal story is an emotional appeal.
Where people slip
Capturing attention is only the start; the lesson must then hold it.
Your place on the trail
Every lesson rests on earlier ones and opens later ones. Tap any to jump.
Builds on
Unlocks
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